Joost started Closing the Loop (CTL), a company that won the Dutch Circular Award in 2018. Since its commercial start in 2014, CTL has been a pioneer in circularity for tech. Its efforts to close loops in an industry struggling with a less sustainable image – serving customers that are reluctant to choose sustainability over usability – resulted in the creation of pragmatic circular services. Closing the Loop’s waste-compensation services are now creating customer value and positive impact for tech buyers, some of the world’s largest companies as well as the tech industry itself.
Joost has been an entrepreneur for 10 years and worked for Accenture and the Global Reporting Initiative in the past.