IoT in Rural Scotland – No, It’s Not Just a Low Density City, It Needs a Whole New Approach

When

01/28/2021 12:15pm

Thursday 28 January 2021
03:15 am - 03:30 am PT

Add to Calendar 01/28/2021 12:15pm 01/28/2021 12:30pm Europe/Paris IoT in Rural Scotland – No, It’s Not Just a Low Density City, It Needs a Whole New Approach

Digital commercial deployments in cities are based on targeting the high density of population and the ability to deploy limited types of products at scale.  In IoT think parking sensors or waste bin monitors.  Commercial business models and the supply chains that feed them are tuned to this “at scale” model.  This is why, when they look beyond the city walls, they cannot visualise how to make money when the population density drops off – treating it as a “low density city” just does not work.

This is very understandable, but short sighted.  When you look closer at rural you realise that whilst the population density falls away beyond urban, the number of use cases increases exponentially.  For those who see this and can change their business model to suit, there is a great opportunity set waiting.

This talk will expand on these principles and by example present a device design challenge for the development community to seize the rural opportunity.

Thursday 28 January 2021
09:15 pm - 10:15 pm CET

01/28/2021 12:15 pm

Add to Calendar Thursday 28 January 2021 09:15 pm Thursday 28 January 2021 10:15 pm Europe/Paris IoT in Rural Scotland – No, It’s Not Just a Low Density City, It Needs a Whole New Approach

Digital commercial deployments in cities are based on targeting the high density of population and the ability to deploy limited types of products at scale.  In IoT think parking sensors or waste bin monitors.  Commercial business models and the supply chains that feed them are tuned to this “at scale” model.  This is why, when they look beyond the city walls, they cannot visualise how to make money when the population density drops off – treating it as a “low density city” just does not work.

This is very understandable, but short sighted.  When you look closer at rural you realise that whilst the population density falls away beyond urban, the number of use cases increases exponentially.  For those who see this and can change their business model to suit, there is a great opportunity set waiting.

This talk will expand on these principles and by example present a device design challenge for the development community to seize the rural opportunity.

Digital commercial deployments in cities are based on targeting the high density of population and the ability to deploy limited types of products at scale.  In IoT think parking sensors or waste bin monitors.  Commercial business models and the supply chains that feed them are tuned to this “at scale” model.  This is why, when they look beyond the city walls, they cannot visualise how to make money when the population density drops off – treating it as a “low density city” just does not work.

This is very understandable, but short sighted.  When you look closer at rural you realise that whilst the population density falls away beyond urban, the number of use cases increases exponentially.  For those who see this and can change their business model to suit, there is a great opportunity set waiting.

This talk will expand on these principles and by example present a device design challenge for the development community to seize the rural opportunity.

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