The Things Stage
09/22/2022 12:20pm
09/22/2022 12:40pm
Thursday 22 September 2022
03:20 am - 03:40 am PT
Building and engaging with a community; it sounds complicated and hard. And what does it do for a business? Does it result in revenue and profit? Matt Johnson and Sander Arts talk about some great insights in engaging, growing, and extracting value from a community.
So why should you market to a community like this? For Sander and Matt, it’s clear that it drives new use cases, internal advocacy within large organizations, and creates legitimacy. This is pretty powerful. Listen to a few stories from the field.
Building and engaging with a community; it sounds complicated and hard. And what does it do for a business? Does it result in revenue and profit? Matt Johnson and Sander Arts talk about some great insights in engaging, growing, and extracting value from a community.
So why should you market to a community like this? For Sander and Matt, it’s clear that it drives new use cases, internal advocacy within large organizations, and creates legitimacy. This is pretty powerful. Listen to a few stories from the field.
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