The power of the community for bottom line results

Building and engaging with a community; it sounds complicated and hard. And what does it do for a business? Does it result in revenue and profit? Matt Johnson and Sander Arts talk about some great insights in engaging, growing, and extracting value from a community.

So why should you market to a community like this? For Sander and Matt, it’s clear that it drives new use cases, internal advocacy within large organizations, and creates legitimacy. This is pretty powerful. Listen to a few stories from the field.