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Hosted by

Matt Johnson

CEO, Co-Founder - LAIIER

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The Power of Community for Bottom Line Results

Where

The Things Stage

When

Thursday 22 September 2022

10:30 am - 10:45 am CEST

Add to Calendar 22-09-2022 10:30 am 22-09-2022 10:45 am Europe/Paris The Power of Community for Bottom Line Results

Building and engaging with a community; it sounds complicated and hard. And what does it do for a business? Does it result in revenue and profit? Matt Johnson and Sander Arts talk about some great insights in engaging, growing, and extracting value from a community.

So why should you market to a community like this? For Sander and Matt, it’s clear that it drives new use cases, internal advocacy within large organizations, and creates legitimacy. This is pretty powerful. Listen to a few stories from the field.

Building and engaging with a community; it sounds complicated and hard. And what does it do for a business? Does it result in revenue and profit? Matt Johnson and Sander Arts talk about some great insights in engaging, growing, and extracting value from a community.

So why should you market to a community like this? For Sander and Matt, it’s clear that it drives new use cases, internal advocacy within large organizations, and creates legitimacy. This is pretty powerful. Listen to a few stories from the field.