Why 75% of IoT projects fail and most never escape POC hell

Let’s face it, most people have only a vague idea of what the Internet of Things is outside of techno-geeky bubbles. This is probably one of the reasons why the IoT community has struggled to sell the revolutionary potential of this transformative technology trend to end markets. With upwards of 75% of IoT projects failing and most never escaping POC hell, it’s about time we had an honest conversation about how we converse with end markets about IoT. In this talk, Leonard Lee, managing director of neXt Curve, shares his observations on what works and doesn’t work in presenting and positioning IoT stuff. He will walk through a simple framework for explaining the value of your IoT product, service or solution without using the term “Internet of Things”.

Let’s face it, most people have only a vague idea of what the Internet of Things is outside of techno-geeky bubbles. This is probably one of the reasons why the IoT community has struggled to sell the revolutionary potential of this transformative technology trend to end markets. With upwards of 75% of IoT projects failing and most never escaping POC hell, it’s about time we had an honest conversation about how we converse with end markets about IoT. In this talk, Leonard Lee, managing director of neXt Curve, shares his observations on what works and doesn’t work in presenting and positioning IoT stuff. He will walk through a simple framework for explaining the value of your IoT product, service or solution without using the term “Internet of Things”.