Thanks to all for the links. Had not yet seen most of them.
@Brendan the product in the article seem focused around GPS systems. High monthly cost, low battery life. Seems like LoRaWAN would be perfect creative destruction in that market. Of course, risk remains if those competitors move into LoRa
@flavio clickey.eu indeed uses LoRa already but they mention wanting to use the KPN network and also aim to ask for monthly fee's. I hate being charged monthly fees and I suspect majority of pet owners will agree. What do you think?
@Fokko trace.me is working on LoRa tracking, but according to their website they seem to be focused on creating the electronics parts for it. Not so much as to developing a B2C application. Perhaps it may be an idea to team up with them, since they are also in NL. Do you know them personally?
I think that creating a low price, free of monthly charge, nicely designed (small and light), accurate positioning tracker for cats/dogs/kids/bikes/whatever which LoRaWAN can offer will completely upset this market. From what I read in user reviews now most current products fall in the category "nice try, but not quite there yet".